The 10 Best Content Marketing Tools for 2022

10 Best Content Marketing Tools

What is the 10 best content marketing tool in 2022? Well.. you might have your own preference when it comes to tools you use every day, but we decided to share what we think are the 10 best content marketing tools you might consider using in 2022!

If you are only just getting started with content marketing, these tools will probably help you to achieve your desired results faster.

#1 WordPress

WordPress Dashboard

WordPress is the most popular CMS powering 64.5% of websites that use a CMS, and 43% of all websites.1

WordPress offers great functionality for marketers to create, publish or manage blogs, track visitors and optimize a website for speed and security.

Popular sites using WordPress:

The WordPress Team recently introduced FSE (Full Site Editing) with the WordPress 5.9 update which allows site owners to edit their full site without any coding knowledge. This allows content creators to be able to create more content, faster.

Visit or

1Source: w3techs

#2 Google

There are 4 main tools we would like to highlight when it comes to Google.

Google Keyword Planner

Google Keyword Planner

Google Keyword Planner helps you research keywords for your SEO or Google Ads campaign. You can use this free tool to discover new keywords and see estimates of search volume and the cost to target them.

Visit Google Keyword Planner

Google Trends

Google Trends

Google Trends is a data analysis tool which helps to explore the difference between different search queries over time. It is very useful to spot something currently trending.

Visit Google Trends

Google Analytics

Google Analytics

Google Analytics is a the main analytics software most website owners use. Itt can help you understand what content your users most engaged with, what had the biggest impact on your returning visitors, what traffic sources are driving the most traffic, or what is your bounce rate.

Visit Google Analytics

Google Search Console

Google Search Console

Google Search Console is a reporting tool that can help you understand what users searched for to find you, how well your site performs, remove unwanted content or measure your site traffic from organic searches.

Visit Google Search Console

#3 BuzzSumo


BuzzSumo is an excellent content marketing analytics tool to discover ideas that had “buzz” on the internet.. it helps you to gather best engagement, content and outreach opportunities. You can discover keywords, topics and trending stories.

Visit BuzzSumo

#4 Grammarly


Grammarly is the best application and extension for copywriters and content creators to write correctly. The app will let you write better content as well as fix or show any errors you’ve made and will suggest an edit or correction automatically.

Visit Grammarly

#5 Yoast


The Yoast SEO WordPress plugin help you optimize your title tags and descriptions as well as your content and readability. The plugin will add all the necessary meta information your site requires to have, in order to rank on search engines.

Visit Yoast

#6 Trello


Trello is the best list maker and project management tool with a drag and drop kanban board to collaborate with your team. It helps teams, plan, manage, track projects in a productive and collaborative way.

Visit Trello

#7 Semrush


Semrush is the ideal SEO & SEM tool to help you analyse and improve your site rankings and campaigns. Both marketers and agencies use Semrush to help them understand how and where their competitors have found success.

Visit Semrush

#8 Canva


Canva is an excellent design tool which allows users to create cover images, infographics, presentations and even video content with only a few clicks or taps.

This tool is excellent if you are only just starting your content strategy and need help with visuals and graphics.

Visit Canva

#9 AnswerThePublic


AnswerThePublic is the perfect keyword and audience research tool to find questions people ask online. Many bloggers favourite to build a target audience, or content strategy. However, it might not be for everyone, but it is still a very useful tool and it’s worth a try.

Visit AnswerThePublic

#10 Sendinblue


Sendinblue is an email and SMS automation platform to promote your brand or business. It is perfect to send automated marketing campaigns to prospects and customers. Sendinblue offers a free tier with up to 300 emails per day and unlimited contacts. Some of their other features include; marketing automation, forms and API`s.

Visit Sendinblue


What is content marketing?

Content marketing is the use of content to attract and retain customers, and ultimately drive profitable customer action.

Can you measure the success of content marketing?

The effectiveness of content marketing can be measured in many different ways, but if your product development, sales and marketing are on a shared strategy, you are more than likely to win your customers hearts and be the source of their solutions.

Looking for content marketing for your business?

What are your 10 favourite content marketing tools? Let us know in the comments!

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